Leadership: Can You Learn to Communicate and Embody It? -by Arthur Joseph
I have taught communication mastery and leadership globally for decades as the creator of the voice and leadership training program Vocal Awareness. As such, I recognize the critical distinction between teaching students how simply to be business leaders and, as I teach them, how to “embody a leader” in business.
“Embody a leader” is not simply a turn of phrase. There is a difference between training an effective speaker who merely conveys data/information, and teaching future leaders to become effective communicators/storytellers. In short, voice is power. It is not simply what we say but how we say it.
How often in business meetings does someone walk in and merely put up a PowerPoint deck and begin streaming verbal data? In that regard, the business-school classroom is a microcosm of the business-world boardroom. We teach the material but don’t consider what I call “the message and the messenger.” The information may be there, but strategic communication is not.
So, what does it mean to embody leadership? The first thing to consider is that speech is habit. We do not consciously or strategically think about breath, body language, eye contact, visceral language (communicating the emotion of words), vocal quality, pitch or timbre.
We don’t think about these things, we just speak. But, if we are teaching leadership, we must embody leadership, not only in what we say but how we say it.
Read more here: entrepreneur.com/article/249830
Arthur Joseph is the founder of Vocal Awareness and a member of Global Leaders Organization